NewCold Group, parent company of Davanti Group, has signed an agreement as main sponsor of the Bobsleigh and Skeleton Federation Netherlands (BSBN) on its way to the Olympic Games. The new partnership gives the union more financial scope, allowing them to invest more in talent development.
NewCold is pleased to announce that it has signed an agreement with the Bob en Sleebond Nederland (BSBN) to sponsor the Dutch bobsleigh and skeleton team. The team of top athletes prepares for the 2022 Winter Olympics to be held in Beijing, China, in February 2021. The agreement also includes an option to extend the sponsorship for the next four years ahead of the 2026 Winter Olympics in Milan, Italy.
Bram Hage, Founder and CEO of NewCold says: “This partnership is the start of a new alliance between NewCold and a national sport that we are all extremely proud of. The bobsleigh and skeleton team has a big dream. We have always supported talent in pursuing excellence and getting the best out of yourself. And after all, we feel most at home in a cold environment. ”
“We are honored to work with the BSBN and hope this is the start of a long and successful relationship. All NewCold employees are very excited about this cool, sporty collaboration.”
Wim Noorman, chairman of Bob en Sleebond Nederland: “NewCold offers us the opportunity to further professionalize our sport. It gives the union more financial scope and therefore we can invest more in training and talent development. In addition, Team KPN has extended the agreement with our athletes. Sybren Jansma, who participated in the 2006 and 2010 Winter Olympics, will join the board with a focus on talent development. ”
Ivo de Bruin, helmsman of the Dutch bobsleigh team, is delighted with the collaboration with NewCold: “This is wonderful in the run-up to the Games. It offers us the opportunity to go to China for a month at the start of the new season, to descend on the Olympic track in training sessions and during a World Cup. We can also bring our own sleds. This comes with a hefty price tag, but we can now handle that thanks to NewCold. In addition, we can train a lot more in Germany, Canada or Latvia this summer. As a team we can now realize a few hundred extra “nudges”, which is important for streamlining and efficiency. ”
NewCold and Davanti Warehousing will do everything they can as sponsors to support these athletes’ journey towards their Olympic dreams.